Incase Launch in Singapore
Singapore, July 21 2011
Incase appoints Equest International (S) as the official distributor and representative of all Incase products in Singapore.
Equest distributes high-quality accessories for the Apple channel and lifestyle stores in Singapore and in South-east Asia.
In addition to product distribution, Equest will provide support and overall brand development for Incase in Singapore.
Founded in 1997, California-based Incase creates products to protect the technology that is essential to our lives.
Designed to meet the needs of individuals across all interests, professions and passions, Incase products promote
design simplicity while offering intuitive functionality and increased mobility for an enhanced user experience.
Having built a cult following in the US and North Asia among the tech-savvy and style-conscious, this leader in high
quality iPhone and MacBook Pro cases, messenger bags, iPad cases, sleeves, and more has also launched collections in
collaboration with renowned graphic designers, photographers, graffiti artists and even skateboarders.
As part of the official launch, Equest will be unveiling the latest collaborative collection from Incase. Together with
The Andy Warhol Foundation for the Visual Arts, Incase have developed a distinctive collection featuring Warhol's artwork
applied to select cases, sleeves and bags for iPhone, iPad and MacBook. This continuing series with Warhol's late-era
Camouflage and the Banana screen print created in 1966, which also appeared on the cover of The Velvet Underground &
Nico's self-titled debut album. Additional signature Warhol graphics are featured on iPhone cases including his striking 1964
Flowers print, Dollar Signs (1982), a wry commentary on art as a consumer item, and a colorful cow portrait taken from his
whimsical 1966 Cow Wallpaper.
Following the launch event to be held at A Curious Teepee on 11 August 2011, the Warhol collection of products will be
available for sale at A Curious Teepee exclusively for a limited time. This lifestyle store cafe/bar and social space at
Orchard link is the ideal location to showcase this unique collection since its retail experience is curated around the idea of
living curiously and finding inspiration in the everyday, a philosophy that resonates closely with Warhol's iconic pop art.
A wide range of Incase products are currently already available at Apple Premium Resellers such as NuBox, EpiCentre and
iStudio. Incase Audio and designer collections will be available at selected lifestyle and electronic stores in the coming weeks.
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